A new print ad campaign for the automotive giant Ford makes fun of the everyday minivan man, and suggests they "Don't Be The Minivan Guy." Ford appears to be implying that if you drive the new sporty Ford S-Max Minivan you'll be cool. Correct me if I'm wrong but, isn't the S-Max still a minivan?
380,000 Lego blocks/bricks... 2,500 people... 22 hours... That's what it took to construct the Ford Explorer made entirely out of LEGO bricks. The Explorer replica was built to mark the opening of the second Legoland in the United States, Florida,(the fifth in the world) The replica also marks the beginning of a long-term alliance between Ford and LEGOLAND® Florida theme park.
Credits Via Creativity-Online.com Team Detroit and Firstborn return with a new Customizer website from Ford , which lets users design their dream Mustang. An evolution of the original Customizer launched in 2009, the site lets you play with a Mustang V6, GT, Boss 302 or Shelby GT500. Users can change up backgrounds, add accessories and different angles. A requisite social media add-on also lets you upload and share your designs, and even enter them into "battle" with others, a new feature. And if you really want to get serious, you can download a PDF design of your customized vehicle and get into a conversation with your nearest Ford dealer to make your dream into a reality. The 2009 version of the Customizer, from Wunderman/Team Detroit and Firstborn, allowed visitors to collaborate with friends on design projects, by giving it a "video-game" feel. Ad Agency: Team Detroit Client: Ford Digital Production: Firstborn Check out the Ford Mustang Customizer here
Ever since Henry Ford first set up shop for his Ford Motor Company in Detroit, both the city and the automaker have benefited from this cross-branding relationship. This unique Motor City factor can be seen in everything from music with Motown to sports with the NHL's Detroit Red Wings, whose town team logo features a car tire with wings. So it came to no surprise that Ford's latest print ad campaign would once again be influenced by Hockey Town USA, as the cool ad borrows heavily on both the Detroit Red Wings logo and the hockey teams unofficial mascot the octopus - as the hockey crazed town has become famous for their strange tradition of throwing octopus on the ice during Red Wing home games. The ad's likeness is not just a mere copy however, but more an homage by the creators - as the ad agency and campaign are based out of Sweden. For it is common knowledge that the Detroit Red Wings have always preferred drafting Swedish hockey players, as the IKEA promo poster attests too.
Credits: Advertising Agency: Dedicate, Gothenburg, Sweden Creative Director: Klas Ekstrand Art Director: Marc Zacharoff Copywriter: Torbjörn Wannerfelt Illustrator: Vemod Studios
The launch of the all-new 2011 Ford Fiesta has kicked off in the US. They've had to wait a long time for this great car in the US, so it really is a pretty big deal.
Advertiser: Ford Brand: Ford Fiesta Director: Patrick Daughters
JSM CD/EP Joel Simon led a team of composers in the creation of lively soundtracks complementing the action in four new spots promoting the Lincoln MKS luxury vehicle. The series of :15s, created in specifically for UniWorld, showcase JSM's ability to enliven even the most limited action sequences with an original score.
Drive stars a smiling woman piloting her MKS through rolling, verdant terrain. A funky, upbeat track accompanies the action as the driver accelerates using the car's environmentally friendly yet powerful EcoBoost technology.
Go also promotes EcoBoost, as a determined man uses the system to accelerate from the gloom of a rainstorm to the sunshine of open countryside. The music perfectly complements the transition from dark to light, shifting from a slightly menacing beat to a lilting, whimsical tune by the final sun-soaked beach scene.
Play, shot almost entirely in the car's interior, stars a man in lighthearted awe of the MKS's Active Park Assist, which parallel parks the Lincoln without human assistance. A playful tune synchs joyously with the motions of the smiling driver, who appears to be dancing with the steering wheel as it backs the car into its space.
Stay features the voice-activated navigation system, and introduces a driver stalled in a traffic jam who calls out to the system, and, with new directions, heads off on the open road. A subdued, carefree beat evokes the ease of the new technology and the relaxed element that it introduces to the man's life.
"The challenge here was to make meaningful soundtracks for :15s; trying to capture the exact mood of each spot in a very short spot," noted Simon. "UniWorld was extremely cooperative in sharing fully at each phase of the creative process so we could really fine tune each score to the spot's message."
CREDITS: Client: Lincoln Spot Title: Go, Drive, Play, Stay Air Date: November 2009 Agency: UniWorld VP/Group Creative Director: Lisa Llewellyn ACD/Art Director: Jarek Carrethers Sr. Producer: Marjorie Clarke Production Company: Backyard Productions Director: Jeffrey Karoff Producer: Karen Chen Post/Effects: Rhino CD: Vico Sharabani Designer/Animator: Kevin Quinlan Producer: Linda Gallagher COO/EP: Camille Geier CEO: Zviah Eldar Managing Director: Rick Wagonheim Editorial: Lost Planet Editor: Bob Jenkis Music: JSM Composer(s): John Sneider (Go, Play, Stay), Adam Elk (Drive, Stay), Joel Simon (Go, Drive, Play, Stay) EP: Joel Simon
Two light beams are attracted to the Ford Focus. As the vehicle drives through the city streets, the light beams playfully interact with it and transform into light graffiti figures of Marilyn Monroe, Paparazzi and hitchhikers who try to attract the attention of the Focus. Shot in Portugal, the film uses the theme of how we all like to attract a little attention and continues the story of Ford kinetic Design. Agency: Ogilvy Director: Vaughan Arnell Production Company: Serious Pictures (UK) & Ready to Shoot (Lisbon) Post Production: Drew Downes @ MPC Editor: Leo King @ Cut and Run Composer: Morgan Van Dam Title of song in TV spot: Halfway Home
Ford keeps the ball rolling with another great ad created by JWT for the new Ford Everest, titled "Bear".
Sweet new ad for the Ford Everest, where a teddy bear key chain comes to life after the Everest owner drops his keys and embarks on a journey to get the keys back to him. Credits: Agency: JWT Creative Director: Paul Strappini Art Director: Neil Lindsay Copywriter: Aadil Dhalech Producer: Cathy Collins Production: Luma Animation Director: Paul Meyer Team Leader and VFX: Erik Kruger Lighting and animation: Tim Morer Modelling and animation: Sue Sauer VFX and tracking: George Bergh Tracking: Ryan Crocker Animation, Lighting: Martin Sen Animation: Sam Cutler Matte Painting: Brendan Noeth Compositng/Flame: Jean du Plessis Producer: Nikki Shackleford Director: Greg Rom Producer: Julia Schnurr
The new Ford "Pop Up" book commercial created by Zubi Advertising. The Zubi people are creating some nice work, you can view their Ford 2010 Fusion "Puppets" spot on their site as well as other great web, broadcast, print and radio spots from the Zubi Advertising agency.
Credits: Agency: Zubi Advertising Creative Director: Angus Kneale Creative: Ivan Calle Post Production: The Mill Brand: Ford
