Samsung Omnia II Urban Olympic Games Ad

Urban Olympic Games stars a hip young city dweller rambling about town, Omnia II in hand, gazing at Olympic Internet coverage. So clear and engaging is the content that his urban environment merges with the onscreen arenas of athletic heroics, transforming an escalator into a steep ski slope, a commuter train into a bobsled track, and a building lobby into an ice rink complete with figure skater. Simon's composition perfectly complements the action with a piano-heavy riff that ticks up and down as the onscreen action lessens or intensifies. The sound design is pitch perfect as well, with rocketing noises accompanying the acceleration of the skis and bobsled down the slope.
Client: Samsung Electronics
Spot Title: "Urban Olympic Games"
Air Date: February 2010

Agency: CHEIL Worldwide Headquarter Seoul/Korea
VP/Global Account Director: Martin Kang
Account Director: Arnold Lee
Agency Producer: Heiki Windfelder
Executive Creative Director: Alistair Wood

Prod Company: Crossroads Films UK
Director: Terence Stevens-Prior
DP: Paul Herley
EP: Carly Stone
Producer: Hera King

Post/Effects: Acht Frankfurt Digital Solutions
Avid Editor(s): Piers Douglas, Bastian Ahrens
Flame Artists: Heiko Leitsch, Ralf Drechsler
3D Artist: Johannes Schlörb
Producer: Heiko Winkler

Music: JSM
Composer(s): Joel Simon, Adam Elk, John "Scrapper" Sneider

Sound Design: JSM
Sound Designer: Jim Nicholson
Executive Producer: Joel Simon/Ross Hopman

Talent: UK Cast
Hero: Jack Wilson
Ice-Skater: Lucy Morgan
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