“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”
Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
Aired: November 2009
