Through this partnership, Evan also directed another spot which debuted back in June promoting Mountain Dew's new Green Label Art Shop Series campaign. In his own words, here's Evan's explanation for how the new film featuring professional skater, actor and artist Paul Rodriguez sharing his passions for skateboarding in his own words, came to be.
"I've been skateboarding my entire life, and it has been a huge factor in who I am as an artist and individual. I've always been greatly inspired by the art, style and culture of skateboarding. When we were out filming with Paul there were so many opportunities to get great shots. It's really tough to go out to shoot a fun piece about skateboarding and call it work. I was vibing a lot with the cinematographer Max Goldman on the day, and we were out doing what we love to do. We got as many shots as we could until we were basically kicked out of the location. The whole day was like this. Just run and gun, picking up as much authentic footage of Paul as possible. When we were recording Paul's voiceover for the Green Label Art spot, we asked him a lot of questions about skateboarding, and we got some really interesting audio of him speaking from the heart. Back in the Shilo office in NYC, editor Nathan Caswell got a hold of the footage and we approached it with no set length in mind. We layed some of the best parts of Paul's interview audio over our footage, then added a reference track and it just really started coming together. When we shared it with the agency, they said they got chills watching it. It's nice to create something so pure like this, with talented people you enjoy working with. The results can be really amazing."
Project Title: Mountain Dew "Paul Rodriguez: It's Different On My Mountain"
Debut Date: 10/16/10
Film Location: Filmed on locations in and around LA.
Advertising Agency: TracyLocke
Creative Director: David Hohman
Art Director: Campbell Hooper
Director of Broadcast Production: Monica Victor
Producer: Kiri Carch
Account Director: Jim Ryan
Senior Account Executive: Andrew Spring
Production Company: Shilo
Director: Evan Dennis
Director of Photography: Max Goldman
Editor: Nathan Caswell
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler
Telecine: Company 3
Colorist: Tom Poole
Music Company: Echolab
Composers: Gavin Little, Leo Pearson
Final Mix: Gavin Little