In a clever use of advertising space, French automaker Renault have created an ad campaign that uses 90 degree street corner posters to demonstrate the cars cornering features. By connecting the cars unique selling feature to the campaigns visual composition is an example of ambient advertising at it's best. Paris based ad agency Publicis Conseil have created this entertaining promotional spot that highlights the cool campaign.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Mathieu Vinciguerra
Assistant Art Director: Mélanie Pennec
Copywriter: Olivier Dermaux