Vail Resorts "Unveil" Epic Spot by The Purchase Brothers

Anonymous Content Directorial duo the Purchase Brothers, working via Crispin Porter & Bogusky, are amping snow sports fans up for the coming winter with a :30 web film promoting Vail Resorts' new product, EpicMix, an online and mobile app that captures a skier or snowboarder's lift rides and vertical feet on the mountain all season long.
Set amidst stunning mountain terrain, Unveil is an airborne adventure featuring the resorts' epic property and a fleet of helicopters. The squadron descends upon a series of steep high-alpine bowls and fires grappling hooks into the veil covering the mountain, collectively heaving the blanket of white fabric high into the air and away from Vail's exhaustive trail network. The camera switches to a cockpit view, where a heads up display reveals that EpicMix is online and that a new mountain experience is here.
Client: Vail Resorts
Spots Title: Unveil
Air Date: October 2010
Agency: Crispin Porter & Bogusky
ACD: Andrew Lincoln
ACD: Matt Talbot
CD: Tony Calcao
Producer: Aaron Kovan
Prod Company: Anonymous Content
Director(s): Ian Purchase, David Purchase
EP: Danielle Peretz
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
AP: Nick Fuller
Coordinator: Niva Chow
Music Composer: Taylor Stuart
Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike
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