1931 was not exactly a great year to start a business, but that's when Allstate opened its doors. And through the 12 recessions since they've noticed that after the fears subside, a funny thing happens. People start enjoying the small things in life. It's back to basics, And the basics are good, Protect them, Put them in good hands.
Commercial and Ad Agency credits for the Allstate back to basics advert to follow, please post the credits if any of my readers have them.
UPDATE - Credits for the spot go to:
VP Integrated Marketing Communications, Lisa Cochrane
AVP Integrated Marketing Communications, Nancy Abraham
EVP/ECD/CWs: Jeanie Caggiano & Charley Wickman
CD: Mikal Pittman
CW: Josh Mizrachi
AD: Greg Nobles
PR: Ray Swift
MUSIC: Ira Antelis, Jira productions
Special thanks to Jeanie Caggiano of Leo Burnett for getting the info to us.