Interactive Racing Game in New York Times Square for the Hyundai Veloster

As part of the 2012 Veloster's global launch, Hyundai transformed New York's Times Square into a giant arcade. By uploading the new adrenaline-fueled game Hyundai Veloster HD into their iPhones, people were able to wirelessly race the Veloster on the massive digital screen overlooking the bustling center of Manhattan.

Credits:
Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea