Hornby, the model/toy railway and train maker releases their first advert in three years, the ad was created by sassy Films. The heart-warming ad, "Hornby generations", launched on Friday and focuses on the generations of children that have enjoyed playing with a Hornby train set.
The 30-second spot starts in black and white, before showing one man growing up using a Hornby train set as a young boy, through to becoming a grandfather. The strapline reads: "A passion for every generation and the next". The spot will be shown before this years Christmas blockbusters in cinemas around the UK, including Hugo, Happy Feet 2, Puss In Boots, Alvin & The Chipmunks.
Nat Southworth, marketing director at Hornby Hobbies, commented: "This campaign is the beginning for Hornby. We focus on the generational love for Hornby trains and our proud history. The closing frame focuses on our future."
Created by Sassy Films
Media planning & buying by Arena Media
Creative and art director: Steve Kemsley