Male Model Andrej Pejić Sells A Push Up Bra For HEMA

The supermodel Andrej Pejić is the face and body of a new print and bus shelter ad campaign for the Dutch company HEMA. So what's the big deal your asking...nothing really except for the fact Andrej Pejić is a man and he is selling push-up bras!

Credits:
Agency: Doom & Dickson
Concept: John de Vries, Rene Verbong
Art director: John de Vries
Account: Frieda Ulsamer de Waard, Karin van Dalen
Photographer: Wendelien Daan, Unit
Client: Rosa Arents, Caroline Turennout (HEMA)