The Whopper Virgins by Burger King Challenges McDonalds with Viral Ads

Burger King's "The Whopper Virgins" advertising campaign challenges McDonalds.
The agency Crispin Porter & Bogusky, used popular documentary filmmaker Stacy Peralta to create these new commercials and viral ads. They sent a research team to villages in Thailand, Greenland and Romania and used the old Coke or Pepsi style of taste testing challenge to ask people who have never tasted a burger to compare the Whopper with McDonald's Big Mac; promoting the Whopper as "the world's purest taste test". What has advertising become? The response to the Burger King Whopper Virgins campaign has been tremendous online; I'm still not sure what to make of this.

Agency: Crispin Porter + Bogusky
Executive Creative Directors: Rob Reilly/ Andrew Keller
Creative Director: Bill Wright/ James Dawson-Hollis
Associate Creative Director: Paul Caiozzo/ Ryan Kutscher
Sr. Art Director: David Swartz
Sr. Copywriter: Andrew Ure
Vp/Director of Integrated Productions: David Rolfe
Integrated Head of Video: Matt Bonin
Senior Integrated Producer: Anthony Nelson
Production Company: Nonfiction
Director: Stacy Peralta
Executive Producer: Michael Degan/ Loretta Jeneski
Producer: Nadine Brown
Executive Producer: Crissy Desimone
Music: Amber Music
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