Get ready for a flurry of new 3D commercials; Crest Whitestrips announced a strategic partnership with Warner Bros. Pictures, launching new Crest Whitestrips Advanced Seal on the red carpet at the Los Angeles world premiere of the new movie "He’s Just Not That Into You". Who doesn't love a sweet kiss? The website promoting Kiss Me In 3D is fun and worth the visit where you can pucker up and enjoy a few different styles of kisses from the lovely Olivia and Fernando. The website was created by Digitas with the help of Warner Brothers, make sure to get your 3D glasses first.
Create your own make-out session with Olivia or Fernando, a visitor picks 3 kisses and then sit back and prepare to have your breath blown away in 3D.
The press release:
Create your own make-out session with Olivia or Fernando, a visitor picks 3 kisses and then sit back and prepare to have your breath blown away in 3D.
The press release:LIGHTS, CAMERA…SMILE! CREST WHITESTRIPS PARTNERS WITH
THE UPCOMING FILM HE’S JUST NOT THAT INTO YOU New Crest Whitestrips Advanced Seal Makes Its Red Carpet Debut
THE UPCOMING FILM HE’S JUST NOT THAT INTO YOU New Crest Whitestrips Advanced Seal Makes Its Red Carpet Debut
One of this year’s most highly anticipated red carpet premieres will be adorned with A-list celebrities, photographers, bright lights and bright…teeth? Today, Crest Whitestrips announces a strategic partnership with Warner Bros. Pictures, launching new Crest Whitestrips Advanced Seal on the red carpet at the Los Angeles world premiere of He’s Just Not That Into You on February 2, 2009.
Would anyone even know if celebs were wearing new Crest Whitestrips Advanced Seal on the red carpet? The strips feature a groundbreaking adhesive formulation, which temporarily molds the strip to users’ teeth, allowing them to easily talk and even drink water for convenient whitening anywhere, anytime. The secure fit comes off clean after whitening, leaving no mess behind.
Joining the premiere’s red carpet extravaganza is Giuliana Rancic, host of E! News, who will be interviewing attendees and trading “not into you” dating stories with the film’s all-star cast. “I’m really thrilled to be partnering with Crest Whitestrips Advanced Seal and be involved with all the excitement around He’s Just Not That Into You,” says Ms. Rancic. “The new strips are incredible – they mold to my teeth and don’t slip – I can even interview someone while I’m wearing them!”
Including a cameo appearance in the movie itself, Crest Whitestrips has planned a fully integrated marketing campaign around the big-screen adaptation of the New York Times bestseller, including a national online sweepstakes, countrywide theater sampling, Sunday newspaper inserts and platinum sponsorship of the A-list Hollywood premiere.
Beginning in February 2009, Crest Whitestrips Advanced Seal will be available nationwide anywhere Crest products are sold for a suggested retail price of $45.00. Each kit will contain 14 doses of whitening.Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips, has helped bring brilliant, beautiful, brighter, whiter smiles to more than 50 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of any season. For more information, visit www.whitestrips.com. Or for a fun 3D Crest Whitestrips experience, check out www.KissMein3D.com launching January 30, 2009.
Special thanks to Rachel at American Pop Inc. for sharing this with us.
