L.A. based ad agency David & Goliath created a powerful campaign for the Weingart Homeless Center. "Before you turn away, put yourself in my place," photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign, they made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.
David & Goliath joined forces with Weingart to raise awareness and make people look at the homeless differently. The Ad Agency's non-traditional approach to this campaign is great, they should be proud of doing something good and very admirable.
David & Goliath joined forces with Weingart to raise awareness and make people look at the homeless differently. The Ad Agency's non-traditional approach to this campaign is great, they should be proud of doing something good and very admirable.
