Sims 3 Let There Be Sims Commercial Advert

New commercial for the popular Sims 3 "Let There Be Sims" is one nicely animated piece of work by the crew at Wieden + Kennedy, I've never played Sims but after watching this ad I'm left wondering just what have I been missing. Nice work!
Credits:
Agency: Wieden+Kennedy
Agency Producer: Fran O'Connor
Creative: Jed Alger; Aaron Allen; Matthew Carey; Ben Carter
Director: Smith & Foulkes
Production: Nexus Productions
Producer: Luke Youngman
Brand: EA Games