Toyota Believe "Flying Fox" by Saatchi and Saatchi

Toyota wants us to Believe in their new ad created by Saatchi & Saatchi, Auckland, the spot titled "Flying Fox" produced by Flying Fish has a man and his son diving into lake in what is actually a pretty good commercial, this one good be for anything though, I don't get the connection to Toyota, but thats why I'm just a fan and not a creative.

Client: Toyota New Zealand
Agency: Saatchi & Saatchi Auckland
Production Company: Flying Fish New Zealand
Director: Gregor Nicholas
DoP: John Toon
Executive Creative Director: Mike O'Sullivan
Art Director: Tim Huse
Copywriter: Hywel James
Agency Producer: Jane Mill
Producer: Mark Matthews
Executive Producer: James Moore
Country: New Zealand
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