Tool and JWT Milan Get With It For Two New Heineken Commercials

Director Erich Joiner of Tool of North America and JWT collaborate on a hilarious new campaign for Heineken, set to air on Italian TV and online at

What do you do when you invite a few guys over to watch the game and enjoy a few cool refreshing Heinekens, only to realize that one of your buddies brought his girlfriend along? And what if that buddy was wearing a "Go Team" sweater personally knitted by said girlfriend? In Football Match, one of two new spots for the world's most famous Dutch beer, Joiner examines this awkward phenomenon using his deft comic skills to deliver an instantly memorable campaign.
Moving finds the same rugged brood of guys moving into a rustic house together. This time one of the housemates shows up with a flashy new washing machine, prompting looks of disbelief from his friends. Soon the new washing machine settles into its rightful place; on the porch, full of ice where bottles of Heineken wait and chill.

The Credits:
Client: Heineken
Spots Title(s): Football Match, Moving
Air Date: May 2009
Agency: JWT, Milan
Group Creative Director: Bruno Bertelli
ECD: Pietro Maestri
Art Director: Cristiana Boccassini
Producer: Raffaella Scarpetti
Prod Company: Tool of North America
Director: Erich Joiner
DP: Bob Richardson
EP(s): Jennifer Siegel, Brian Latt
Line Producer: Joby Ochsner
Production Designer: Samantha Gore
Production Service Company: Filmmaster
EP: Ada Bonvini
Producer: Nicole Lord
Editor: Stuart Greenwald
Online: TOBOGA
Telecine: Sparkle @ Complete Post, RUMBLEFISH
Sound Design: GREEN MOVIE
Shoot Location: Los Angeles
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