Listerine : The Great Indian Snake Charmer Ad

New commercial for Listerine voted one of the 10 funniest ads of 2009. Bondhu, the only son of the world famous Mystic Snake Charmer "Maya", he is forced to take over his family business on the banks of the holy river Ganga, in the ancient pilgrim town of Varanasi. But blow as much as he can, every snake rejects his charms and the hypnotic tune of his pungi. Snake after snake desert him and escapes back to the wilderness until his Gypsy Godmother solves the case of the disappearing snakes.

Client: Johnson & Johnson
Agency: JWT India
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Executive Creative Director: Senthil Kumar, Tista Sen
Art Director: Piyash Ghosh
Copywriter: Senthil Kumar
Producer: Vikram Kalra
Agency Producer: Suprotim Day
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