Director Christian Loubek, working via Wieden + Kennedy, just helmed an impressively varied spot for Diet Coke. The sprawling, wordless :60 is a poignant, musically driven portrayal of the iconic soft drink's place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood.
Credits:
Client: Diet Coke
Spots Title: Stay
Air Date: March 2010
Agency: Wieden + Kennedy
CD: Hal Curtis
Art Director: Max Erdenberger
Copywriter: Ginger Robinson/Tatum Shaw
Agency Producer: Erika Madison
Prod Company: Anonymous Content
Director: Christian Loubek
EP/Head of Commercials: Dave Morrison
Producer: Deannie O'Neil
Production Supervisor: Mariska Leyssius
Editorial: Rock Paper Scissors
Editor: Terence "Biff" Butler
EP: Carol Lynn Weaver
Producer: Cassie Hulen
Post/Effects: a52
VFX Supervisor: Patrick Murphy
VFX EP: Jennifer Sofio Hall
VFX Producer: Cassie Hulen
Audio Post Co: Lime
Mixer: Loren Silber
Sound Design Co: Stimmung
Sound Designer: Gus Koven
Shoot Location: LA
About Anonymous Content:
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike
