The ad features graphical weather icons interacting with the real world, and was filmed on location in Derbyshire, Cumbria and Staffordshire at farms which supply McDonald's with their produce.
By visually celebrating our erratic, unpredictable weather conditions, Ratigan conveys the important role the climate plays on British and Irish farms. Via Best Ads on TV.
Credits:
Client: McDonald's
Agency: Leo Burnett London
Production Company: HLA
Director: Simon Ratigan
Creatives:
Graham Lakeland (Art Director)
Richard Robinson (Copywriter)
LISA TRNOVSKI (Producer)
Claire Taylor (Agency Producer)
Country: United Kingdom