The new John West commercial, "Lucky Pete" wants you to know the story behind every can. All you have to do is visit http://www.john-west.co.uk and enter the code on your tuna can and find out exactly where your wild tuna came from.
Ad Agency: Cheethambell JWT
Client: John West
Director: Luis Gerard
Art Director: Martin Smith
Copywriter: Andy Huntingdon
Creative Director: Andy Cheetham
Production Company: Uber Content