In a fun attempt to persuade people to prefer cats over dogs, Friskies have created their clever 'Get a Cat' ad campaign demonstrating the drawbacks to canine ownership with the series best spot 'Wet Dog'. The commercials concept is simple yet effective with the ad's single uncut shot of a wet dog shaking itself off in slow motion. Either you can enjoy the spot on the simple level of watching a dog make a big mess or you can marvel at the unique method dog's have created for themselves to dry off. The science behind the wet dog shake is actually pretty astounding, as the dogs body is spinning in 3 different directions simultaneously. Research in this area is actually leading to advancements in drying technology - so take that cats.
Agency: JWT Johannesburg