This holiday season white is the new red as Coca-Cola changes its red cans white to show support for WWF Canada's polar bear conservation efforts.
Coca-Cola and WWF have partnered with MacGillivray Freeman Films, who are working with Warner Bros. Pictures and IMAX Corporation produce the new IMAX® film "To The Arctic 3D."
“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”
