Google Launches GoMo aka "Go Mobile"

GoMo: Helping businesses create a mobile friendly website
Tuesday, November 1, 2011 via Google Mobile Ads Blog
On a crisp fall day, a young person uses his smartphone to find a store that sells scarves. He searches, finds your site, and clicks-thru, prepared to browse your inventory of scarves, or find your store nearby and buy one. But, after he clicks to your site he runs into trouble - it doesn't load fully, and he spends more time zooming-in and squinting than he does looking at scarves! Frustrated, he gives up and looks for another scarf store. You lose a potential customer.
This happens hundreds, even thousands of times every day because most businesses’ websites don’t work well on smartphones. The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website. So today we’re launching an initiative called GoMo that helps businesses “Go Mobile”.

What’s a mobile-friendly site? It’s a website designed specifically for mobile users and mobile devices. It’s fast to load and easy to use—no pinching and zooming required. Some great examples are right here.

Every day more and more of your customers are looking for you…on mobile devices. If you don’t have a site that works for mobile, you’re missing out. 61% of users are unlikely to return to a site that’s not mobile-friendly. On the other hand, customers embrace sites that are built for mobile--consumer engagement increases by 85% with a website designed for mobile devices.

So, are you ready to Go Mo? Visit howtogomo.com where you’ll find the resources you need to learn about what makes a good mobile site and to start building one.