New Sprite Ad is No 'Revolution' in Advertising but Sure to be a Crowd Favorite

A big budget ad with a cast of hundreds, this TV commercial from Coca-Cola owned brand soft drink Sprite is an impressive display of advertising. The ad features a fictional Asian nation with a North Korean type dictator overseeing a full Chinese type Military parade. The commercial's cinematography is striking, as it is purposely shot to appear as an authentic news reel film. Not so authentic however is the predictable soft drink ending, complete with a remixed hip-hop version of Bill Conti's original "Gonna Fly Now", the iconic theme song from the Rocky movies.


Credits:
Advertising Agency: Geller-Nessis Publicis, Tel Aviv, Israel
Chief Creative Director: Rony Schneider