Mercedes-Benz Blur Ambient Stunt

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Credits:
Advertised brand: Mercedes-Benz
Advert title(s): Mercedes-Benz Blur
Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
Advertising Agency: BBDO Toronto, Canada
Agency website: http://www.bbdo.ca
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera

Agency Producer: Kathie Hintsa

VP, Account Director: Steve Groh
Account Director: Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor