John Lewis Never Knowingly Undersold "The Other Half" Advert 2012
The newest TV advert for John Lewis Never Knowingly Undersold entitled "The Other Half"
The advert is the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day.
By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven't changed at all.
The music in the commercial is a cover of the INXS song, Never Tear Us Apart done by Paloma Faith. If anyone knows who the actor and actress are in the ad please do let us know.
Ad Agency and Creatives: Adam & Eve DDB, London, by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger.
Directed by Ringan Ledwidge of Rattling Stick.
Costume design: Natalie Humphries.