"Sharing is Not Caring" is Sprint's new campaign, which highlights the advantages of Sprint's truly unlimited data plan. Created by Team Sprint -- Leo Burnett & Digitas, the TV spot "Meeting" features a typical family gathering gone awry when they realize sharing one data plan can be complicated. The humorous spot shows the conflict that can arise when several people are forced to share a limited amount of data.
Don't let shared data divide your family. Say no to sharing and yes to Sprint with Truly Unlimited(SM) data, text and calling to any mobile. No throttling, no metering, no overages. All while on the Sprint network.
Client/Ad Campaign: "Sharing is Not Caring" Unlimited Campaign
Agency: Team Sprint - Leo Burnett & Digitas
SVP, Executive Creative Director: Michael Boychuk
Associate Creative Director - Art: Ryan Dickey
Associate Creative Director - Copy: Bryan Karr
Executive Producer: Nicky Furno
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Producer: Mala Vassan
Director of Photography: Bryan Newman
Editor: Carlos Lowenstein