Apple begins airing TV commercials for the new iPhone 5. The ad campaign created by ad agency TBWA/Media Arts Lab includes 4 spots highlighting features of the iPhone 5 and in typical Apple ads style, simple in nature and titled Ears, Physics, Thumb, and Cheese. Above is the "Cheese" ad Now taking beautiful photos in panorama is as simple as saying cheese.
"Thumb" - Introducing the iPhone 5, with 4-inch Retina display. It's the perfect size for everything -- including your thumb.
"Ears" - With EarPods -- designed to sound better and earshaped to fit better.
"Physics" - The iPhone 5 is here. The biggest and tallest yet somehow thinnest and lightest iPhone yet.
Advertising Agency: TBWA\Media Arts Lab, USA