Nike 'Take Control' Ad is a Real Kick

To help market their new CTR360 boot Nike have enlisted Andres Iniesta, the Spanish mid-fielder who scored the winning goal at the 2010 World Cup in South Africa. The innovative spot features Iniesta transitioning between practice and game play with some of the best edits and coolest camera angles I have ever seen. The result is a great spot that makes you feel like your right their on the pitch with the Barcelona star.

The New Shakira 3D World Cup "Waka Waka" Video

For all you Footy fanatics enjoying the World Cup of Soccer, here is a newly edited version of lovely Shakira and the popular Waka Waka song.The global population's collective attention has shifted to South Africa as the World Cup kicked off its quadrennial tournament. Enlivening the opening ceremonies was an energetic and upbeat video for Shakira entitled "Waka Waka", edited by chrome's Hal Honigsberg for DNA Director Marcus Rayboy, who shot the project in stereoscopic 3D. The clip has already garnered 12 million-plus unique YouTube views.

Waka Waka is a high-powered montage of extraordinary soccer footage, from players scoring spectacular goals in packed outdoor stadiums to street kids running joyously on dilapidated fields throughout the world. Honigsberg flawlessly splices these scenes with shots of Shakira energetically dancing with her brightly dressed entourage, creating an outstanding story that at once captures the singer's passion and the spirit of the World Cup.

"I definitely felt privileged to work on this video for several reasons," noted Honigsberg. "Yes, it was a rare opportunity to cut the official song of the 2010 FIFA World Cup - and after watching over eight hours of past World Cup footage I've finally come around to being a soccer fanatic. But most importantly, the video acts as a platform to assist South African children through the sales of the solidarity T-shirts worn by the soccer players in this video. Ultimately, that will be the lasting contribution; providing educational opportunities to the children of South Africa."

Credits:
Artist: Shakira featuring Freshlyground
Song Title: Waka Waka (This Time for Africa)
Air Date: June 2010
Prod Company: DNA
Director: Marcus Rayboy
DP: Chris Probst
Post/Effects: Steele VFX
Editorial: chrome
Editor: Hal Honigsberg
Assistant Editor: Keith Hamm
EP: Betsy Beale
Telecine: Company 3
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

“Live The Beautiful Game" with Cisco Video

Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, has partnered with Oddcast, a pioneer in participation marketing, to create an interactive video upload application with Oddcast's proprietary technology. The new viral video app is entitled “Live The Beautiful Game" and can be found here - www.livethebeautifulgame.com.It was launched to coincide with the FIFA World Cup international football (soccer) tournament taking place fthrough July 11th – the clip invites the viewer to upload their photo into the app culminating with a video of their very own glorious success on the soccer field.

In addition, Cisco is inviting people to tap their own imagination and tell them “what if your TV could..” and then enter the Cisco TV Video Contest for a chance to win a $10,000 prize.

FIFA World Cup Ads adidas Football "The Quest" Full length version

Another Fifa World Cup ad | The final chapter has begun with newest ad for Adidas entitled "The Quest" for the 2010 FIFA World Cup Champions. At the 2010 FIFA World Cup ™, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory? The adidas spot features Kaka, Messi, Zidane, Nakamura, Gerrard, Altidore, Gourcuff, Pienaar, Villa, Guardado, De Rossi, Ballack, Jabulani, adizero
Credits:
Client: adidas International
Agency: 180 Amsterdam (180\TBWA)
Production Company: Knucklehead/Blink Ink/Ark Studios
Director: Gary Shore/ Ark Studios
Chief Creative Officer: Andy Fackrell
Senior Art Director: Martin Terhart
Copywriter / Art Director: Peter Albores
Producer: Joe Togneri
Agency Producer: Peter Bassett
Editor: Ben Jordan
Senior Account Director: Creatives: Matt Jennings
Executive Producer: Matthew Brown (Knucklehead) + Bart Yates (Blink Ink)
Producer: Michael Powell (Ark Studios) + James Bretton (Blink Ink)
DoP: Dan Landin
Editoral Company:Work Post London
Editor:Ben Jordan + Rachael Spann
Post Production Company:Finish
Flame Artist:Jason Watts + Steve Murgatroyd
Producer:Fi Kilroe + Justine White
Sound Recording Studio: Wave Amsterdam
Sound Mixer:Alex-Nicholls Lee + Nick Smith
Producer:Monique Wichard
Music:“How it began”
Composer: Helen White
Master Recording:Tape
Artist:Hazlitt
Producer:Olga Fitzroy
Music company:Record-play ltd
Producer: Daniel Cross

adidas Originals Star Wars Cantina Ad for the FIFA World Cup

The newest adidas Originals ad invites us to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup viewing party that you'll never forget.
Credits:
Advertising Agency: Sid Lee, USA
Producer: Claudia Roy for Jimmy Lee.tv
Production Company: Partizan
Director: Nima Nourizadeh
Producer: David Stewart
Final Cut Editor: Dan Sherwen
Production Assistant: Mags Milan
Post Production: The Mill
London Producer: Miles Pettit, Gemma Smith
Music: original “Cantina Band” from Warner Chappel for Lucas Films
Sound design and mix studio: Boogie studio Montreal

NIKE "Write The Future" Full Length 3 Minute Film Version

Nike has just unveiled an action-packed film / commercial campaign that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world, just in time for the 2010 FIFA World Cup. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.

The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.
Credits:
The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.
Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials - Amsterdam

Budweiser Swap Commercial for the 2010 FIFA World Cup

New ad for Bud Beer entitled "Swap" features the music of 30 Seconds to Mars and the song Kings and Queens. Budweiser, Official sponsor of the 2010 FIFA World Cup.
Credits:
Advertising Agency: DDB, Chicago, USA
Chairman and Chief Creative Officer: Bob Scarpelli
SVP, Group Creative Director: Barry Burdiak
VP, Creative Director: John Hayes
Art Director: John Baker
Creative Director: Dan Strasser
Producer: Richard Chambers
Senior Producer: Scott Kemper
Account Director: Paul Matusczyk
VP, Account Director: Nick Vitellaro
Production Business Manager: Kelly Lenthe
VFX and Finish: Filmworkers Club
Colorist: Michael Mazur
VFX Artist: Rob Churchill
Executive Producer: Mary O’Gara
Edit: Whitehouse Post
Editor: Grant Gustafson
Mix: Another Country
Mixer: Dave Gerbosi
Music: Licensed
“Kings & Queens” performed by 30 Seconds to Mars, Written by Jared Leto

BBC Sport 2010 FIFA World Cup Advert Commercial

With World Cup fever fast approaching, Digital Kitchen recently worked with ad agency Y&R London and Red Bee productions to deliver a gorgeous, high-intensity spot promoting the BBC network’s broadcast of the event. With its riveting footage and fast edits, the:60 spot (also packaged into :40, :20 and :05 versions) fuels absolute suspense for the most-viewed sports event in the world.

Eschewing the type of treatment typically associated with soccer games (e.g..
a humdrum pastiche of goal kicks and famous players), Digital Kitchen
conceived of and produced the spot with a pure cinematic eye.

“The creative
challenge was to make sure we conceptualized something that would not look
and feel and smell like a thousand traditional soccer montages,”
says Johan Liedgren, creative director at Digital Kitchen. “Instead,
Digital Kitchen captured more elusive emotions that precede the World Cup:
100% pure anticipation.

Digital Kitchen dispatched a small camera crew to Cape Town, South Africa,
to shoot everything from soccer players getting ready to candid street
scenes. The crew used a shot list as a starting point but was always on the
hunt for “little off moments that had more authenticity than anything we
could ever plan,” as Liedgren explains.

DK took their original footage and
juxtaposed it with stock footage to create a rousing montage that captures
the vitality not only of the game, but also of life in South Africa. Thanks
to the vibrant, immersive footage, the spot transports fans to the African
nation and simulates the excitement of being there, waiting for the games to
begin. “It’s not just anticipation, it’s anticipation that’s happening
now,” explains Digital Kitchen editor Brian Cole. “It’s a montage of images
that could all be happening a few miles from each other.”

To further build a sense of anticipation, Digital Kitchen applied quick jabs
of sound to keep viewers on their toes and bathed the spot in vivid colors.
The first 10 seconds are seeped in red — a girl in a red skirt, fans in red
jerseys. The next 10 seconds are bathed in orange — neon signs, a sunset
glow, the orange seats of a stadium.

The spot progresses through the colors
of the rainbow and eventually climaxes with an explosion of mingled color.
Though it’s subtle, the progression of color creates a visual arc that
unifies the panoply of imagery. DK also peppered the spot with close-ups of
television screens and pixilated soccer footage to connote the experience of
televised viewing.

“We wanted to find a raw and primal sense of South Africa and in soccer, and
combine the two in a meaningful way,” Liedgren sums up.
Credits:
BBC WORLD CUP
TV MARKETING CAMPAIGN
CREDIT LIST
Client: BBC Sport Marketing
Head of Marketing and Communications, BBC Sport: Louisa Fyans
Marketing Manager, BBC Sport: Karen Potterton

Agency: RKCR Y&R

Executive Creative Director: Damon Collins
Art Director: Paul Angus
Copywriter: Ted Heath
Agency Producer: Ella Littlewood @ Red Bee Media

Production Company: Digital Kitchen
Head of Creative: Mark Bashore
Executive Creative Director: Matt Mulder
Creative Director: Johan Liedgren
Executive Producer: Eric Oldrin
Senior Producer: Chezik Walker
Editor: Brian Cole
Directors of Photography: Trevor Fife & Morgan Henry
Designers: Sean Dekkers & Chris Abbas
Colour correction: Ryan Gagnier & Cody Cobb

Music: The Dallas Guild (Soviet Science)

2010 FIFA World Cup Ad "The Power of 10" ESPN

Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”).

This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.

“Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).

Credits:
AD AGENCY: Wieden + Kennedy NY
DIRECTOR: Lance Acord
AD CAMPAIGN: One Game Changes Everything
WHERE AIRING: Across the ABC/ESPN family of networks

2010 FIFA World Cup Ad "One Game Changes Everything" - United

Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “United” conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).

This is the latest spot in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The first spot, “Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa. Future spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.
Credits:
AD AGENCY: Wieden + Kennedy NY
DIRECTOR: Lance Acord
AD CAMPAIGN: "One Game Changes Everything"
WHERE AIRING: Across the ABC/ESPN family of networks

Puma Commercial "Journey of Football" 2010 FIFA World Cup Ad

A celebration of true football. For Africa. For Football. For the insane love of the game that possess us all and unites us beyond borders. Bringing football back to its roots. Because love is football.

The TV spot, shot by Syrup, the global advertising agency for PUMA Teamsport, is the latest in the LOVE=FOOTBALL campaign which encompasses everything from chalk drawings and stickers to websites, billboards and finally this. All leading up to the South Africa World Cup. The spot is homage to the soul of the game of football. Shot on location in Angola, Ghana and The Ivory Coast and soundtracked by ‘Going On’ by Gnarls Barkley, it features PUMA players Samuel Eto'o, Gervinho, Emmanuel Eboue and Mohammed Zidan.
Credits:
Advertising Agency: Syrup, an LBi Group Company, USA
Production Company: Syrup, an LBi Group Company
Chief Creative Officer: Jakob Daschek
Director: Jakob Daschek
Creative Director: Gui Borchert
Director of Photography: Max Goldman
Senior Producer: Kate Cunningham
Executive Producer: Omino Gardezi
Editor: Graeme Pereira
Music: Gnarls Barkley
Photographer: Sesse Lind
Additional Photography; Boaz Fround, Kate Cunningham
Senior Account Director: Jennifer Giroux
Associate Producer: Anders Paus Hedberg
Colorist: Tom Poole, Company 3

Visa Go Football FIFA World Cup Ad

Another feel good commercial for the 2010 FIFA World Cup via the Go Visa, Go Football ad campaign narrated by Morgan Freeman.
Credits:
Client: Visa
Spot Title: United Divided
Air Date: March 2010

Agency: TBWA\Chiat\Day
Chief Creative Officer (LA): Rob Schwartz
Chief Creative Officer (Berlin): Stefan Schmidt
AD: Scott Brown
Copywriter: Paul Sincoff
EP: Guia Iacomin
Assistant Producer: Michael Gross
Management Director: Bill Brooks
Account Director: Nick Drake
Management Supervisor: Nicole Bray
Account Supervisor: Sara Fahim
Account Executive: Brienne Monty
Executive Planning Director: Dan Goldstein
Director of Business Affairs: Linda Daubson
Senior Business Manager: Lisa Lipman
Senior Traffic Manager: Jerry Neill
Global Director of Media Arts: Lee Clow

Production Company: RSA
Director: Jake Scott
EP: Marjie Abrahams
Line Producer: David Mitchell

Editorial: chrome
Editor: Hal Honigsberg
EP: Betsy Beale
Producer: Angela Dorian

Design & Animation: Paranoid Design Studio
Lead Artist: Vincent Rogozyk
Artist(s): Michael Tavarez, James Vogel, Andy Lyon
Graphic Design Director: Nieto
EP(s): Claude Letessier, Cathleen O'Connor
Producer: Guillaume Raffi

Telecine: Company 3
Colorist(s): Stefan Sonnenfeld
EP: Rhubie Jovanov

Music Co: Amber Music
Composer(s): Leo Sidran
Creative Director/EP: Michelle Curran
Song Performance: Children of Agape Choir

FIFA World Cup South Africa 2010 Advertising Begins

The 2010 World Cup adverts begin. "The New Home of Football" The FIFA World Cup 2010 in South Africa is still 2 years away and the advertising has begun. Being a big football fan myself I'll be looking forward to the 2010 World Cup in South Africa and the adverts. The new slogan for the World Cup "The New Home of Football" is alright, hopefully they will come up with something better as the 2010 World Cup gets nearer.

Advertising Agency: Doberman Creative Company, Maribor, Slovenia
Copywriter: Tine Lugaric
Designer: Matija Kocbek