Legambiente an environmental organization from Italy and their ad agency came up with interesting ad campaign for using your hands to do a little more than what you normally would use them for. The quote is: "Your hands can clean more than you think. A little gesture can give some relief to the planet too. ...Do something."
Advertising Agency: Forchets, Italy Creative Director: Niccolò Brioschi Art Director: Andrea Vitali Copywriter: Guido Tarricone Photographer: Tommaso Fiscaletti