Legambiente - Do More With Your Hands

Legambiente an environmental organization from Italy and their ad agency came up with interesting ad campaign for using your hands to do a little more than what you normally would use them for. The quote is: "Your hands can clean more than you think. A little gesture can give some relief to the planet too.
...Do something."

Advertising Agency: Forchets, Italy
Creative Director: Niccolò Brioschi
Art Director: Andrea Vitali
Copywriter: Guido Tarricone
Photographer: Tommaso Fiscaletti