Just came across this new Mercedes Benz Print Ad for the new Mercedes Benz C-Class at Ads Of The World. Created for Mercedes Benz by Dentsu Beijiing, China the controversial ad titled Be Overwhelmed by the new C-Class seems to have created a bit of a stir in the forum there. Some advertising professionals hate the idea, seems to remind them of the Guiness Beer Ads.I do know that Mercedes Benz works the BBDO ad agency worldwide, this could simply be another fake or student work from Dentsu. By the way I don't like the ad either, this ad makes no sense to me and I'm sure Mercedes Benz would have wanted more of the C-Class Benz in the ad.
Advertising Agency: Dentsu, Beijing, China
Creative Director / Copywriter: Hiroshi Yoda
Art Director: Wang Rui
Published: January 2008