Puma Commercial Lift

New Puma commercial "Lift" features the music of The Magnetic Fields and the song Underwear. The Puma ad created by Droga5 showcases a digitally animated couple engaged in a sensual dance before the Puma sneakers appear at the end of the spot.

Client: Puma
Agency: Droga5
Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Director: January Vernon
Copywriter: Scott Ginsberg
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May
Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Chris Soos
Executive Producer: David Zander, Eric Stern
Line Producer: Laurie Boccacio
Editorial Company: Spot Welders
Editor: Neil Smith, Michael Heldman
VFX Company: MassMarket
Creative Director (VFX): Cedric Nicolas Troyan
Flame Artist: Alex Kolasinski, Sarah Eim, Chris Staves
Sound: Sound Lounge
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Music: Search Party Music
Music Artist: The Magnetic Fields
Song: Underwear
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