Magnatec "Family Drama" from Ogilvy & Mather Singapore plays on the audiences expectation that you want and sometimes need your car to start first time every time. The commercial was shot in Kuala Lumpur using the RED camera and anamorphic lenses. This format delivers a cinematic feel, which helps to build the tension, while also providing interesting lens flair and depth of field.
Agency: Ogilvy & Mather Singapore
Production Company: The Feds
Director: Sam Bennetts
Creative Director: Kevin Geeves
Agency Producer: Jude Doss
Producer: Sheridan Bott