New 2010 Ford Fusion "We Speak Car" Commercials

2010 Ford Fusion "We Speak Car"

The new 2010 Ford Fusion and Fusion Hybrid launch this month with a multi-faceted marketing campaign emphasizing Ford’s intent to expand its share of the car market. The dynamic ad campaign, titled "We Speak Car," they will debut tonight during American Idol, highlighting the segment-exclusive Ford SYNC technology and delivering the claim of Fusion being America’s most fuel-efficient mid-size sedan.The Ford Fusion ads are actually a refreshing and energetic change to the typical car ad, they are matter-of-fact like. The TV ad campaign includes three spots. One focuses on the unsurpassed fuel economy of the four-cylinder gas-powered Fusion sedan. Another spotlights the advanced hybrid-electric technology available in the new Fusion Hybrid, which delivers 41mpg city and a range up to 700 miles on a single tank of gas. And the third ad focuses on the smart, voice-activated SYNC technology, which is available on all Fusion models.The trio of 30-second spots are the ad agency work of WPP's JWT Team Detroit.

Agency: JWT/Team Detroit
ECD: Toby Barlow
AD: Curtis Melville
Copywriter: Steve Silver
Agency Producer: Bob Rashid

Prod Company: AVSO
Director: Mikon van Gastel
DP: Stefan von Borbely
EP: Saffron Case
Line Producer: Nina Huang

Post-Production: Offspring
CD: Mikon van Gastel
Editor(s): Nathan Caswell & Cass Vanini
EP: Joanna Fillie
Producer: Suzanne Potashnick