The Canada Collection by Roots will be sold in all Roots stores in Canada starting Nov. 6 and will be the focus of a major MasterCard TV ad campaign. Filmed in Africa, the commercial highlights the organizations work and explains how it will benefit from the Canada Collection By Roots.
Agency: Maclaren Mccann, Toronto
Agency Producer: Sarah Michener
Art Director: Robert Kingston
Production Company: Soma Films, Australia
Director: Sean Meehan
Executive Producer: Sam Mcgarry
Editor: David Baxter, Panic And Bob Editing
Visual Effects: David Whiteson, Crush Inc.
Music: Deschamps, Toronto