Carlsberg Beer/Lager shares their Secret in the newest ad by Owens DDB, Ireland.
Beer drinkers can now share in the secret of Carlsbergs brewing success in Carlsbergs new TV commercial, developed specifically for the Irish market. The ad, titled "The Secret", celebrates the fact that Carlsberg perfected the secret of brewing quality lager in 1883 and then shared it with other breweries. Why? Because Carlsberg knew that the original could not be beaten. Credits: Brand: Carlsberg Agency: Owens DDB Agency Producer: Ruth Drury Byrne Creative Director: Donal O'Dea Director: Johnny Green Production: Knucklehead Producer: Tim Katz Director of Photography: Joost van Gelder Post Production: Framestore Editor: Tim Thornton-Allen (Marshall Street)