Carlsberg Beer "The Secret" Advert

Carlsberg Beer/Lager shares their Secret in the newest ad by Owens DDB, Ireland.
Beer drinkers can now share in the secret of Carlsbergs brewing success in Carlsbergs new TV commercial, developed specifically for the Irish market. The ad, titled "The Secret", celebrates the fact that Carlsberg perfected the secret of brewing quality lager in 1883 and then shared it with other breweries. Why? Because Carlsberg knew that the original could not be beaten.
Brand: Carlsberg
Agency: Owens DDB
Agency Producer: Ruth Drury Byrne
Creative Director: Donal O'Dea
Director: Johnny Green
Production: Knucklehead
Producer: Tim Katz
Director of Photography: Joost van Gelder
Post Production: Framestore
Editor: Tim Thornton-Allen (Marshall Street)
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