Give Yourself A Chance - INPES Chance For Smokers Epic Ad

The National Institute of Prevention and Health Education (INPES) from France is airing a brilliant, epic television commercial campaign reminding the French population not to ruin their chances of survival.
The ad starts of by narrating a historical story, "13.7 billion years ago when all was just a vast expanse of nothingness, we had around one chance in 200 billion for the big bang to occur and for the universe to expand…"
Ad Agency: DDB Paris
Creative Director Alexandre Hervé
Art Director: Faustin Claverie
Copywriter: Fabien Teichner
Agency Producer: Julie Mathiot
Account Director: Mathieu Roux
Account Supervisors: Orane Faivre De Condé and Vanessa Emsallem.
Filming by Directors: Manu et Fleur via Les Télécréateurs and UFO, Paris.
Music and Sound was produced at THE.
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