SportsNet NY Busting Balls Ad Campaign

Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY. The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.

In Busting Balls, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls." The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store. Hoop Promotion features an ill-conceived contest, in which customers try to sink a basketball through a hoop in exchange for a prize. The balls smash into walls, knock merchandise from shelves, hit a bystander in the groin - going everywhere except in the basket.

SportsNet NY Busting Balls Spot:

SportsNet NY Hoop Promotion Spot:


Client: SportsNet NY
Spots Title: Busting Balls (featured), Hoop Promotion (featured), Good Luck, Female Employee
Air Date: May 2010
Creative Consultants: Ogilvy + Mather
Senior Partner/CD: Debbie Kasher
Senior Partner/Associate CD: Arturo Gigante
EP: Patti McConnell
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Joe DeSalvo
EP: Brian Latt
EP Digital: Dustin Callif
Line Producer: Katie Kilburg
Production Designer: Peter Zumba
Editorial: Peepshow Post Production
Editor: Andrea MacArthur
Producer: Sari Resnick
Color Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton
Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Flame Artist: Philip Akka
Flame Artist: Same Caine
Producer: Paul O'Beirne

Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike
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