The Future of Advertising

An interesting new ad campaign for the Swedish newspaper "Dagens Industri". The spot makes fun of the social media phenomenon, disguising itself as a case study in the future of advertising. While trying to convince us that traditional advertising still works, more specifically print ad campaigns....Thumbs up to that!
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Max Hansson, Henric Almquist, Patrik Reuterskiöld
Copywriter: Martin Johansen
Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson
Published: April 2010
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