Cadbury launches Crunchie Rocks campaign with Tina Turner
Cadbury has opted for the vocal talents of Tina Turner's hit ‘We Don't Need Another Hero" in its new ad, created by Fallon, for its Crunchie Rocks bagged sweet.
The ad is part of a major above-the-line campaign running across outdoor, digital, and TV encouraging people to experience "that Friday Feeling"- no matter what day of the week it is.
The TV spot tells the story of Crunchie's ‘Friday Engineers' who can take any situation and turn it into a moment, igniting ‘that Friday Feeling'.
The unsuspecting man in the ad starts singing to himself as he is getting ready. As he goes about his business, the Crunchie Friday Feeling Engineers turn up the ante on ‘that Friday Feeling' until the man is belting out Tina Turner's ‘We Don't Need Another Hero'.
As part of the campaign, Crunchie will launch a new social media game called ‘Friday Town' at www.facebook.com/crunchie.