Some Campaign Notes:
- Tagline: The most original people deserve the most original vodka. Stoli. Lead On.
- Stoli is a visionary, groundbreaking first: first imported Russian vodka to the US, first vodka brand to launch a line of flavored vodkas, even the first vodka in space.
- A new limited edition bottle of Stoli Ohranj with the Playboy bunny logo that will be available for the holiday season
- Stoli is advertising across multiple mediums including broadcast, print, online and out of home
- Print ads begin running in July books, which hit stands in mid-June in publications including Playboy, Blackbook, 944 and Michigan Ave.
- Hugh Hefner is a true original who not only broke sexual taboos with the launch of Playboy, but who also campaigned for civil rights and free speech and put blacklisted and black American performers on his "Playboy After Dark" and "Playboy's Penthouse" TV shows when they couldn't appear elsewhere on national TV. Hefner not only broke the color line in his clubs and TV shows, he also campaigned against censorship.