HSBC Serious Play Commercial featuring The Black Keys Lonely Boy

This new ad for HSBC and Hong Kong Rugby Sevens has got it all from the The Black Keys, George Gregan, Jason Robinson, Green Army dudes, Cowboys, Mexican Wrestlers, Elves and some Disco boys all the while playing Rugby in the streets of Hong Kong.

Agency: JWT London
Client: HSBC
Global Creative Director: Axel Chaldecott
Global Creative Director: Daniel Hennessy
AD: Miles Bingham
AD: Kevin Masters
CW: Kevin Masters
CW: Miles Bingham
Agency Producer: Romila Sanassy
Agency Planner: Orlando Hooper-Greenhill
Media Agency: Mindshare
Director: Paul Middleditch
Production Company: Annex/Plaza Films
Editor: Andy Packer
Editor: Peter Whitmore
Sound: Sam Ashwell @ 750MPH
Music Artist: The Black Keys
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