Fitzroy was asked to develop a campaign for Bacardi Dragonberry. A campaign aimed at regaining the interest of our target group in the Bacardi brand and product. Therefore, Fitzroy asked the Japanese Tattoo Master: Horitaka to give the Dragonberry dragon (A very powerful creature in Japanese culture) a fresh, new, killer look. To celebrate this event Vice.com will pick one lucky winner that will receive ‘the mark of a master’.
Horitaka is a renowned and highly respected Japanese Tattoo Master that gained his ‘Hori’ title after perfecting his skill and style to his master Hiroyoshi III for 10 years. For that reason, during the 8th and 9th of September, Amsterdam will be a haven for Horitaka and his pop-up tattoo shop in the heart of Amsterdam's Red Light District.