McDonald's erects user submitted billboard messages promoting the Honor Angus Third Pounders. 13 digital billboards in Kansas City began to display headlines written by local McDonald’s customers for the campaign. The headlines, and names of their authors, were cycled in 10-second increments. Over 5,000 customer written 2 word headlines were received online at honorangus.com and via text messages of which 2,000 were displayed on the billboards.
Created and executed by McDonald’s regional advertising agency, Bernstein-Rein (Kansas City), Honor Angus is based on the agency’s local Angus Third Pounder launch campaign that featured punchy, two-word static billboards. Visit the McDonald's micro site to submit your own message at: Honor Angus Advertising Agency: Bernstein-Rein, Kansas City, USA Executive Creative Director: Arlo Oviatt Group Creative Director: Chris Corley Art Director: Marie Goodwin Copywriter: Chris Corley Interactive Creative Director: Anthony Magliano Interactive Art Director/Programmer: Travis Beckham Interactive Copywriter: Aaron Weidner Web Programmer: Shawn Hill
