"A Taste of ABC Sunday" | Prime-Time Promo
ABC promote's their Sunday night with new ad campaign, "A Taste of ABC Sunday" highlights Sunday night TV shows: Once Upon A Time, Vengeance, and 666 Park Avenue. Full press below.
NTROPIC CREATES VISUALLY ENTICING PROMO FOR ABC FALL SUNDAY NIGHT LINE-UP
Led by Ntropics Nate Robinson and Andrew Sinagra, the creative team at Ntropic has created a visually enticing promo for ABCs Fall Sunday Night Line-Up entitled A Taste of ABC Sunday. Collaborating closely with Executive Producer Joseph Uliano of One World Productions in Los Angeles and the Entertainment Marketing Division of ABC, the team of Robinson + Sinagra directed the piece, while Ntropic created all of the visual effects for the ground-breaking promo which began airing last month with heavy rotation during the 2012 Primetime Emmy Awards.
The new ABC promo features a series of vignettes with an alluring, all-star cast showcasing the eclectic ABC Sunday Primetime line-up. All scenes featured in the new promo, directed by Robinson + Sinagra, were shot on a rigorous three-day schedule, on-set in Los Angeles. Elements were also shot in Vancouver and in the Hamptons. The creative process included a blending of live-action, motion-control, CGI animation and Flame effects. Shooting the background plates on different days from the talent meant that Ntropic needed to marry all of these elements and make it all appear seamless. The Ntropic team operated around the clock for three weeks creating flawless visual effects for the vignettes, interweaving a glimpse of ABC Sundays three prominent shows; Once Upon A Time, Vengeance, and 666 Park Avenue. Spot on artistry combined with intricate visual effects, brings to life a little taste of magic, vengeance, and seduction.
When I first saw this idea, it had so many challenging elements that I immediately thought of Ntropic for the VFX; and Nate and Andrew for their directing wizardry, says Executive Producer Joseph Uliano. Nate and I have had a very creative and ongoing relationship for over 10 years and there is no one I trust more to deliver. The final result of this project is even more proof of that.
We were super thrilled to work on this project with Joe Uliano and with ABC, says Ntropics Nate Robinson. In our research, we looked at literally hundreds of promos, and believed we could re-think what a promo could be. We had full support and collaboration from all the celebrity talent, which was amazing. On-set, we showed them the pre-vis so they could see what we needed them to do. I believe this project is a testament to Ntropics talent, aesthetic and philosophy; to be able to shoot and create this level of high-quality visual effects all within a three-week time period. We cant wait to work with Joe and his clients at ABC again.
Ad Agency: Ntropics
Directed by: Nate Robinson, Andrew Sinagra
Supervising Shoot Producer: Christopher OHara
Shoot Producer: Jabali Hicks
Senior Writer/Producer: Brenda Lau
Production Company: One World Productions, inc.
Executive Producer: Joseph Uliano
Producer: Norm Reiss
Director of Photography: Maz Makhani
Visual Effects & Post Production Company: Ntropic
Executive Producer: Jim Riche
Producer: William Lemmon
VFX Coordinator: Chelsea Miller
VFX Supervisor: Rob Hubbard
Flame Artist: Maya Bello-Korenwasser
Flame Artist: MB Emigh
CG Artist: Ricardo Zanettini
CG Artist: Johnny Diaz
CG Artist: Ariel Loza
CG Artist: James McCarthy
FX Artist: Emil Balek
FX Artist: Pasha Ivanov
Matte Painter: Vlad Binas
Matte Painter: Talon Nighshade
Colorist: Marshall Plante