Jamaica's multiple gold medal winner Usain Bolt stopped at Nissan's GranDrive testing track and Yokohama headquarters, bringing his record speed and excitement to Japan and becoming Nissan's Director of Excitement. I'm sure the fact that Nissan team is developing a special "Bolt" version GT-R.
Bolt appeared at Nissan's world headquarters, saying: "Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone."
In recognition of Bolt's contribution to sports and his automotive enthusiasm, Nissan's Chief Operating Officer unveiled a unique gold-painted GT-R, which will be auctioned to benefit the Usain Bolt Foundation (http://usainbolt.com/foundation/).
Bolt, who was picked up Tokyo's Narita Airport in a GT-R driven by F1 racer Mark Webber (below), is expected to contribute further to Nissan's "WHAT IF_" global brand campaign.
To continue building brand momentum at Nissan, TV commercials featuring the Nissan LEAF electric vehicle, called "What if you could drive the future, today?", will also start airing.
But here's what really caught my eye about the big production
Nissan and the new Director of Excitement...
Nissan and the new Director of Excitement...
At about the 1:00 minute mark Bolt enjoys a delicious doghnut during a
brief interview of the "To the World: Usain Bolt in the Nissan House" video.
brief interview of the "To the World: Usain Bolt in the Nissan House" video.
Not just any doughnut, but a magical creation of warm gooey goodness from
Krispy Kreme. An obvious product placement? Maybe, maybe not...
Krispy Kreme. An obvious product placement? Maybe, maybe not...
