The "Ram Heart" | Guts Glory Ram Truck
Guts. Glory. Ram. For the Ram Truck lovers here is the newest TV commercial entitled "Ram Heart"
Agency The Richards Group enlisted Lucky Twenty One directing duo The Chartrands and editorial house Lucky Post for a return to RAM country, a place where heart, desire, conviction and fight never ride shotgun.
In collaboration with the agencys creative team, The Chartrands, Lucky Post editor Sai Selvarajan, sound designer Scottie Richardson and colorist Brian Boungiorno, this spot pays tribute to the team at Ram who are moving Heaven and Earth to design, engineer and build the very best trucks.
Like the craftsmanship and depth of spirit highlighted in the commercial, this production personifies RAMs Guts and Glory attitude and goes way under the hood to expose it.
Ad Title: Ram Heart
Agency: The Richards Group
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Craig Mungons
Production Company: Lucky Twenty-One
EP: John Gilliland
Directors: The Chartrands
Editorial: Lucky Post
Editor: Sai Selvarajan
Sound: Scottie Richardson
Color/Finish: Tone Visuals (Brian Buongiorno)