University of Arizona "Bear Down" The Story

Independent commercial director Nickolas Duarte directs his first US national broadcast spot, "Bear Down" for the University of Arizona.

The commercial takes a different approach to university advertising, showcasing the inner strength of the university and its community through the legend/myth of a former quarterback's dying last words "Bear Down" (http://www.arizonawildcats.com/trads/bear-down.html). The visual style and poetic tone were selected to take the heart of that message and present it in a contemporary and artistic manner.

Nickolas is currently self-represented through his company, Crown Chimp Productions, and has earned a National ADDY for his work with Adidas, along with recently directing an international broadcast campaign with the NBA airing in Asia.

Credits:
Client: The University of Arizona
Title: Bear Down
Director: Nickolas Duarte
Production Company: Crown Chimp Productions
Voice Over: Chris Andrews
1st AD/Editor: Matthew King
Project Producers: Ben Lopez, Rosie Zwaduk
Co-Writer/Creative Consultant: Drew Grubich
Director of Photography: Will Turner
1st AC/2nd Unit DP: Oscar Rivera
Sound Design/Mix & Location Audio: Mike Clark
Production Design: Adam Ray
Make Up: Sonia Campbell
Set Design: Jessica Van Ravenswaay
2nd Unit Director: Jacob Turrentine
Color/Mastering: Copper Post
Colorist: Robert Beadle
Production Assistants: Keith Wagner, Ben Oman, Schuyler Copeland, Monty Montemayor
Talent: Dancer: Piper Stoeckel; College Guys: Tad Sallee, RJ Markham, Jesse Pickering; Artist: Janet Henderson; Mirror Lab Engineer: Hector Ayala; LEO Project Researcher: Chris Koval; Business Man: Paul Tumarkin; Construction Worker: Alan Zwaduk