Take a handful of adorable toddlers, put them in a music studio with instruments in hand, have the 1982 hit song "Come On Eileen" by Dexys Midnight Runners playing and you have a great ad for British Cow & Gate baby food maker.
"At Cow & Gate we believe that the best part of parenting is seeing your little baby become a little person. To celebrate this belief and share our point of view with Mums and Dads we have developed a new TV advert. You can now watch even more of the adorable Supergroup in this extended version".
As cute as this advert is, nothing beats the Evian Live Young Dancing Roller Babies commercial.
Creative Ad Agency: BETC London