Here is a new commercial for Absolut Vodka Peppar from Spain simply entitled "Drinkers." The spot done by Filmia Productions features a interesting story line, from the shirtless guy tied to a chair, some kind of potion and an Absolut Vodka bottle that looks more like a bottle of Tabasco Sauce, oh and let's not forget the woman screaming "Fire"...
Credits: Client: ABSOLUT Vodka Ad Agency: in house Production: FILMIA PRODUCTIONS Country: Spain Director: Iván Rivas Executive Creative Director: Iván Rivas Creative Director: Iván Rivas Art Director: Fran de Gonari Producer: Patricia Vadillo DoP: Alex Doucet
ABSOLUT, one of the world's most iconic brands is set apart by its collaborations with unique artistic minds. Bharti Kher uses "bindi" as a metaphor for the third eye and its constant search for truth, creating something truly ABSOLUT, and with that we get another great print ad for Absolut Vodka.
This is a vision of outrageous freedom from David La Chapelle. David chose to shoot on a beach in order to emphasis the sense of coming from the darkness into the light. From there every element that is coming out of the iconic ABSOLUT bottle-shaped closet contributes to that sense outrageousness and freedom. All the people are representative of the LGBT community and contribute emotionally to the sense of joy and celebration of the 30 year anniversary of ABSOLUT's involvement with the community. Each element does not neccesarily "mean" something or "symbolize" something - each contributes to the whole. And each is very uniquely David - outrageous. Credits: Advertising Agency: TBWA\Chiat\Day, New York, USA Chairman & Chief Creative Officer: Mark Figliulo Creative Director: Sue Anderson Creative Director / Art Director: Hoj Jomehri Art Director: Brantley Barefoot Copywriter: Jim Therkalsen Head of Production: Robert Valdez Director of Art Production: Teresa Rad Photographer: David LaChapelle Retoucher: Stella Digital
The Finnish animation studio Undo teamed up with a Finnish production house Komia to create this spot for Finlandia. The film is directed by Juuso Syrjä.
Fluid simulation was used to create the impossible shots where the vodka would rise up and form the shape of the bottle. A fairly complex setup was made in Realflow to direct the fluid growing, and a lot of growing collision geometries were used to move the digital fluid to match the shape of the bottle.
Proximo Spirits, launched a new advertising campaign for 1800 Silver Tequila brand featuring The Sopranos star Michael Imperioli, (better known as Christopher Moltisanti) the commercials draw attention to the fact that tequila has lost its way, becoming an overpriced and pretentious spirit. In a series of spots, Imperioli brandishes his signature tough guy image, poking fun at Patrón while noticing one brand that sets itself apart. 1800 Tequila "Change The Game" KickBack Commercial
"Unlike Patrón, which was started by a co-founder of a hair care company in 1989, 1800 Silver Tequila has nine generations of distilling expertise behind it, and is a family-owned brand of superb quality 100% Agave spirit," said a spokesperson from Proximo. "In this economy, we don't think consumers need to pay an arm and a leg for great tasting tequila. This new ad campaign is about reminding people that they can buy the real deal – 1800 Silver Tequila – and have just as much fun." 1800 Tequila "Change The Game" Shot Top Commercial
The campaign, created by Agent16 New York, is the brand’s first television advertising campaign. The aggressive tone of the spots – calling out Patrón for the top position in the premium tequila category illustrates how 1800 Tequila will assert itself as the leading brand of Silver tequila.
The new $15 million ad campaign is set to debut on September 14th on top cable channels including ESPN and Comedy Central. Additionally, 1800 Tequila is also planning major buys of interactive, expandable rich media on Sports Illustrated.com and Yahoo! Sports, showcasing the complete collection of television spots, to round out a full television, print, online, and out-of-home campaign.
The launch of the new campaign follows a sponsorship of the Los Angeles Lakers, making 1800 Tequila the first spirits brand to sponsor the 2009 NBA Championship team.
You may have seen the print ads, or even entered the “What’s Your O-Face” contest, and now the brand is thrilled to launch the first-ever television campaign for Three Olives Vodka. The $10 million ad campaign is set to debut on August 31st on top cable channels including BRAVO and E!, supplemented by major online buys with TMZ and Perez Hilton. The ads will feature the brand’s wild and surprising flavored vodka line, where viewers are introduced to a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.
“The development of our new campaign was driven by research that produced two key findings: first, that consumers felt the fun had been taken out of vodka with virtually all brands scrambling for the same crowded, so-called ‘luxury’ positioning,” said Elwyn Gladstone, Vice President of Marketing at Proximo. “Secondly, the Three-O flavor range has become the benchmark amongst flavored vodkas for its wild, surprising and intense taste experience. These findings are reflected in the hilarious imagery of the new campaign, featuring a series of situations that one would expect to garner a look of shock, but instead are met with a stoic impression. That is, until the subject tastes shockingly delicious Three-O Vodka.”
The television campaign, created by Agent16, formerly Mezzina Brown & Partners, an award-winning New York-based boutique advertising agency, is the brand’s first venture into television advertising. Realized by award winning commercial director Simon Cole, the new campaign expertly depicts Three-O’s brand essence by portraying the simple idea that drinking premium vodka should be fun and exciting.
“Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun,” said Gino Luci, Marketing Manager at Proximo. “We’re shaking up the category through innovation in every aspect of the brand – advertising, promotions and exciting new flavors – and the results are showing. In a market where traditional brands such as Stoli and Absolut are declining, we are seeing very high, double-digit growth. Consumers and the trade are looking for something new and fresh within the most important spirits category and Three Olives is providing just that.”
In the new Absolut Vodka commercial spot, a group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka. "See something different in an ABSOLUT WORLD."
As always, never forget the credits...no matter how many there are to give, nice work on the Absolut Anthem TV ad people. Client: Pernod Ricard Brand: Absolut Title: Anthem Creative Agency: TBWA\Chiat\Day New York CCO/Art Director: Mark Figliulo Creative Director/Art Director: Rob Baird ACD/Art Director: Kris Wixom ACD/Copywriter: Alisa Wixom ACD/Art Director: Hoj Jomehri Art Director: Hoj Jomehri Art Director: Thiago Zanato Executive Producer Media Arts: Matt Bijarchi Producer: Ellen Fitzgerald Production: MJZ Director: Rupert Sanders Executive Producer: Eric Stern Executive Producer: David Zander Producer: Laurie Boccaccio DP: Greig Fraser Production Designer: James Chinlund Editorial: Spot Welders Editor: Neil Smith EP: Tommy Murov Producer: Amanda Slamin Assistant Editor: Marlo Nespeca Visual Effects: Mass Market Executive Producer: Christine Schneider Producer: Luisa Murray Lead Artist/Shoot Supervision: Thibault Debaveye 2D: Sarah Eim, Pilon Lectez, Eric Almeras, Melissa Huerta, Scott Baxter, Jeff Kim 3D: Clay Osmus, Kyle Cassidy Color Correct: MPC – Motion Picture Company Final Color: Mark Gethin MIX: Audio Engine Sound Engineer - Robert DiFondi BEHIND THE SCENES FILMS: Production Company: Interactive Arts Videographer/Editor: Jordan Bloch
In An Absolut World, Currency will be replaced with acts of kindness is the message in the Absolut Vodka commercial "Hugs," the ad features a classic soundtrack by beloved jazz artist Louis Armstrong. The Absolut Hugs ad was created by TBWA\Chiat\Day, New York. An exert from their press release: the “Hugs” ad is an exercise in restrained buoyancy, presenting a softly-lit parallel universe where affection is coin of the realm, a kiss on the cheek the sanctioned currency. Scored with the Louis Armstrong standard, “A Kiss to Build a Dream On,” it ends with the “In an Absolut world” tag and an understated product shot.
The “Hugs” spot, built as the TV extension of a brand campaign that launched in spring 2007, aired after 10 p.m. Sunday in New York, Los Angeles, Chicago, Boston and 10 other top-20 markets, an ambitious local buy reaching 31 percent of all U.S. TV households.
This week, the ad will be seen in seven local markets, with the particulars of each buy determined by individual stations. If all goes according to plan, Absolut will piece together a second TV buy in the latter half of the year.
Creative Billboard for Absolut, In An Absolut World The Winning Lottery Numbers Billboards. These are currently running in New York and Los Angeles, the numbers displayed change to show the winning combination's for upcoming lottery draws. To give the creative more contextual relevance they placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.Advertising Agency: TBWA\Chiat\Day New York, USAChief Creative Officer: Mark FigliuloGroup Creative Director: Rob SmileyArt Director: Dave SakamotoCopywriter: Jonathan MarshallRetoucher: E-Graphics
Absolut Vodka Commercial In An Absolut World Everyone Could Be Kanye West
Well, if you ask me the Absolut World of Vodka advertising just took a turn for the worst, I like Kanye West as a musician and Absolut is my Vodka of choice. I always enjoyed the In An Absolut World advertising, this one may time some to get over. Seriously... In an absolut world everyone could be Kanye West, you lost me guys. Let me know what you think?
Advertising Agency: TBWA\Chiat\Day, New York, USA World Wide Creative Director: Rob Smiley ACDs: Chris Lisick,Lew Willig Producer: Winslow Dennis Production Company: Smith & Jones Films Director: Ulf Johansson Executive Producer: Philippa Smith Producer: Nicola Sims Director of Photography: Andrezej Sekula Editorial: Mackenzie Cutler Editor: Gavin Cutler Producer: Melissa Miller Assistant Editor: Erik Laroi Sound Designer: Sam Shaffer EFX Company: Mass Market Producer: Eve Strickman Lead Flame Artist: Nick Tanner Color Correction: Company 3 - NY Colorist: Tim Masik Sound: Sound Lounge Mixer: Philip Loeb
Well it did not take too long to have this rather clever ad from Absolut Vodka and the advetising firm Teran/TBWA pulled after an uproar from the Americans. This controversial ad ran in Mexico and was not meant to be seen in the USA.
IN AN ABSOLUT WORLD
The Absolut Vodka advertisement which ran in Mexico showing a map of where the North American border stood before the Mexican-American War of 1848 (released by the Mexican advertising firm Teran/TBWA).
Although it was not shown in the United States, US media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said yesterday the ad campaign would cease.
Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the US market.
"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's website.
"Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.
Absolut's blog site has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.
"I have poured the remainder of my Absolut bottles down the sink," one blogger wrote.
A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognise the US annexation of Texas and ended with the occupation of Mexico City by US troops.
At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming.
Sorry, what is the big deal here? That is what the map looked like back in 1846 did it not?
I was a fan of the Absolut Vodka advertising campaigns of the past. They were simple, creative and very effective. Below are two new print ad campaigns for Absolut, In An Absolut World, although visually effective they don't leave me thinking Vodka.
In an Absolut World, Machines Amplify Your Creativity.
Advertising Agency: TBWA/MAP, Paris, France Creative Director: Sébastien Vacherot & Manoelle van der Vaeren Art Director / Copywriter: Julien Boissinot & Nicolas Pontacq Photographer: Laurent Séroussi Published: February 2008
Named "Streams," the new print campaign for Absolut Vodka plays up the all-natural ingredients in the brand's flavored vodkas. In the ads, colorful streams flow by pears, mandarin oranges, peaches, lemons and other featured fruits. Absolut slogan - "True Taste Comes Naturally."
